Portrait of Sadok Cervantes

Sadok Cervantes

Senior Product Designer

I'm a Senior Product Designer with 10+ years of experience in full product development, including branding, marketing, user research, UX, UI, and technical implementation. My work has impacted over 100M+ people and added over $50M USD in value. I'd love to do the same for you, and with you.

Experience

Senior Product Engineer @ Consumer Social Platform (15M+ monthly users)

2024 - 2026

Top-5 consumer social app globally. I built and launched the web side of the platform, including product launch webapps and in-app web experiences used by millions of people every month.

  • Led the company's first telehealth product, from launch to thousands of patients in year one
  • Built the company's first in-app livestream, a global artist concert streamed to millions in 190+ countries
  • Owned the full design-to-production cycle across all of the company's web properties
  • Launched an in-app editorial and video hub for the brand's original content

Senior UX Designer @ Wikipedia

2019 - 2023

Have you ever seen those banners on top of the articles that say "Please donate $2 to Wikipedia or we die"? I made those.

  • Increased donation rate +30%
  • Conversion optimization on the entire fundraising strategy
  • Ran hundreds of A/B tests with millions of data points
  • Localization to over 50 countries
  • Managed a team of 4 developers and designers

Lead Designer @ Medal.tv

2017 - 2020

Medal is the easiest way to create, watch, share, and analyze gaming highlights, the next generation of gaming entertainment.

  • Took product from $1M to a $250M valuation
  • Designed, built, and launched a platform that achieved 1M+ MAU
  • Led and created all branding and marketing assets that helped grow the company
  • Created products for Android, iOS, and Web

Product Designer (Contractor) @ Multiple companies

Since 2012

If you've used the internet, chances are you've seen or used something that I've worked on.

  • Led design and product for brands like Lufthansa, Allianz, TripAdvisor, The MIT Media Lab, Outschool, Red Cross, Doctors Without Borders, Streamland Media, and more
  • Advised clients on complex business problems through over a dozen Usability Sessions, Google Design Sprints and org-wide Design Thinking workshops
  • Spoken on Design, Entrepreneurship, Product, and Mental Health at conferences in Australia, San Francisco, Mexico City, Austria, and online

Managing Director @ Leangap

2015 - Current

One of the two biggest entrepreneurship programs for teenagers in the world. If the other program is Coca-Cola, we are Pepsi.

  • Increased Year-over-Year revenue by 60%
  • Manage a team of 20 people: marketers, designers, developers, and counselors
  • As the lead instructor, I have personally mentored over 1,000 students and given them the skills needed to excel in the tech industry